The Prime Minister, Hon John Key is taking a hands-on approach to Saturday's Bonita Ironman New Zealand triathlon in Taupo.
Mr Key will fire the canon to start the race and will spend some time at the 26th anniversary of the world's original International Ironman event.
The Prime Minister visited the event headquarters, speaking to officials, competitors, sponsors and volunteers last year, and has followed up on his desire to witness the race this year.
Ironman New Zealand, established in 1985, is now one of 22 International Ironman races around the world that qualifies participants each year for the Ironman World Championships in Hawaii.
Ironman New Zealand Event Director Jane Patterson said it is opportune for Mr Key, in his role as the Minister for Tourism, to attend the event.
"Ironman New Zealand has played a significant role in terms of event tourism in this country. Over the past 25 years it has attracted more than 50,000 participants, family and supporters from overseas to this country.
"Ironman visitors are typically partners between 40 and 55 years, successful business people, enjoy travel and are drawn by our clean, green image.
"Last year Ironman participants contributed around $10 million of new income into the New Zealand economy, including around $2.5 million in Taupo."
Saturday's race has drawn 1252 participants from 39 countries, including 610 internationals with 462 taking part for the first time.
There are 75 qualifying spots available for the Ironman World Championships with US$50,000 prizemoney at stake for the professionals, where Auckland's Cameron Brown is attempting a world record ninth win in the men's race.
The race, consisting of a 3.8km swim, 180km bike and 42km marathon run, starts at 6.45am for professionals with the winning male expected at 3.15pm with a midnight cut-off.
For more information see www.ironman.co.nz.
